TOM O'CONNELL
Founder
WHO WE ARE
Having spent a decade designing and executing marketing campaigns, I realised that LinkedIn had done something remarkable:
They had convinced everyone that their ads had to be expensive.
Heading up the team at a startup, we couldn't do expensive, so I found another way.
From audiences, to bid auctions, to the type of creative and CTA, LinkedIn ads can be gamified, stretching your budget further and crucially, acquiring more leads for less.
I launched Qualify to help businesses maximise their ad spend, run campaigns with proven methods, and ultimately smash their lead generation targets.
How It Works
Identifying Personas
LinkedIn's audience selector is vague and limited, forcing you to run campaigns aimed at people who aren't your customers. We create lists that only contain your potential customers, feed them into LinkedIn and ensure every penny spent fills your marketing funnel.
Optimising Campaigns
We ensure your click bids are the lowest possible, maximising your audience and engagement. We use proven templates and methods for cutting through the noise and making sure you are seen, heard, and clicked.
Lead Generation
We work to optimise your forms, ensuring consistency across the customer journey. Each campaign is reviewed and analysed to tell you what works and why. Our retargeting pixels ensure any clicks that haven't converted are being pushed down the funnel.